Rethink Financial Advice Podcast
Hosted by H. Adam Holt, Asset-Map's Founder & CEO, alongside Derek Notman, Founder & CEO of Couplr, the Rethink Financial Advice podcast explores what it takes to build a modern, advice-first practice — one honest conversation at a time.
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H. Adam Holt, CFP®, ChFC®

Derek Notman, CFP®
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Ep74 - Rethink: Financial Advice with Soul — A South African Perspective – Featuring Lelané Bezuidenhout
Lelané Bezuidenhout offers a South African perspective on values-driven, relationship-first financial advice.
Ep73 - Rethink: Is the Tail Wagging the Dog? (Tech vs. Advisor) – Featuring Brian McLaughlin
Brian McLaughlin joins the show to ask whether fintech is now driving advisor behavior instead of the other way around.
Ep72 - Rethink: Why Advisors Are Failing at Organic Growth – Featuring Joe Duran
Joe Duran explains why so many advisors have forgotten how to sell — and what it will take to reignite organic growth industry-wide.
Ep71 - Rethink: Invest in Conversations Before Technology – Featuring Derrick Kinney
Derrick Kinney makes the case that genuine conversation, not more technology, is what actually wins and keeps clients.
Ep70 - Rethink: TradePMR's Product Vision for Advisors – Featuring Jon Patullo
TradePMR's Jon Patullo talks with the hosts about building open, AI-ready technology platforms that keep advisors — not software — at the center of client relationships.
Ep69 - Rethink: Organic Growth, Investors, and Exits – Featuring Abby Salameh
Abby Salameh joins Adam Holt and Derek Notman to unpack how organic growth, private equity investment, and eventual exits are reshaping advisory firm strategy.
Ep68 - Rethink: Is There a Massive Opportunity in the Life Insurance Market? – Featuring Tony Steuer
Tony Steuer makes the case that life insurance remains a massive, underused opportunity for financial advisors.
Ep67 - Rethink: Can a Fiduciary Mindset Improve Society? – Featuring George Kinder
Life Planning pioneer George Kinder asks whether a fiduciary mindset could improve more than just financial advice.
Ep66 - Rethink: Advice Mindset - Purpose and Principles – Featuring Breanna Blaney
Breanna Blaney of Dimensional Fund Advisors on bringing empathy, vulnerability, and human ingenuity into financial advice.
Ep65 - Rethink: The Evolution of Financial Education – Featuring George Nichols III
George Nichols III of The American College of Financial Services on educating the next generation of financial advisors.
Ep64 - Rethink: Client Engagement vs. Satisfaction – Featuring Ashley Quamme
Ashley Quamme argues that engaged clients—not just satisfied ones—are what make financial advice actually work.
Ep63 - Rethink: Are Your Estate Documents in Order? – Featuring Cody Barbo
Trust & Will's Cody Barbo makes the case for why every advisor should get estate planning right—starting with their own.
Ep62 - Rethink: Financial Advice in the Convenience Economy – Featuring Jamie Hopkins
Jamie Hopkins explains why convenience—not just experience—is becoming the new bar for financial advice.
Ep61 - Rethink: The Struggles of Being a Dadpreneur
Adam and Derek go off-script for a personal recap of the REBL Dads community and what it means to be a dadpreneur.
Ep60 - Rethink: Do You Have Partners or Vendors? – Featuring Brad Johnson
Brad Johnson joins Rethink to unpack why financial advisors should demand more from the vendors and partners who support their practices.
Ep59 - Rethink: Insights From the Former CEO of TurboTax, PayPal & Personal Capital – Featuring Bill Harris
Former TurboTax, PayPal, and Personal Capital CEO Bill Harris joins Adam and Derek to share three decades of lessons at the intersection of money and technology.
Ep58 - Rethink: Client Engagement Is the New Alpha – Featuring Craig Martin
J.D. Power's Craig Martin joins Adam and Derek to argue that client engagement — not just technology — is the new source of competitive alpha for advisors.
Ep57 - Rethink: The Age of Digital Intimacy – Featuring Jason Pereira
Jason Pereira joins Adam and Derek to explore what "digital intimacy" means for building trust with clients online.
Ep56 - Rethink: Insights From an Outsider Turned Industry Insider – Featuring Eric McDermott
Eric McDermott joins Adam and Derek to share what an outsider-turned-insider perspective reveals about the financial advice industry.
Ep55 - Rethink: Is Goldman Sachs Supporting Independent Advisors? – Featuring Richard Lofgren
Goldman Sachs' Richard Lofgren joins Adam and Derek to examine whether big institutions or independent advisors are better positioned to serve today's clients.
Ep54 - Rethink: Why BlackRock Is Investing in Human Advice – Featuring Liz Koehler
BlackRock's Liz Koehler joins Adam and Derek to unpack why the world's largest asset manager is doubling down on human, empathetic financial advice.
Ep53 - Rethink: Stop Forcing Advisors to Be Technologists – Featuring Marc Butler
Fintech veteran Marc Butler joins Adam and Derek to make the case that advisors should leverage technology without becoming technologists themselves.
Ep52 - Rethink: Scaling Financial Advice 3.0 – Featuring Michael Lecours
Michael Lecours of fpPathfinder joins Adam and Derek to explore what it will take to scale financial advice into a true "3.0" era.
Ep51 - Rethink: What is Your Financial Religion? – Featuring Josh Curtis
Financial advisor Josh Curtis joins Adam and Derek to explore what really shapes an advisor's personal "financial religion" — the beliefs and philosophy that drive how they serve clients.
Ep50 - Rethink: The Biggest Challenge Facing Wealth Management – Featuring 10 Guests from WealthManagement Edge
Ten advisors and fintech leaders from the WealthManagement.com Edge conference join hosts Adam Holt and Derek Notman to name wealth management's single biggest challenge.
Ep49 - Rethink: Overcoming Innovation Anxiety in Financial Services
Hosts Adam Holt and Derek Notman tackle why large financial services enterprises struggle to innovate, and what it will take to speed them up.
Ep48 - Rethink: Overcoming Financial Vulnerabilities – Featuring Michael Liersch
Wells Fargo Advisors' Michael Liersch explains why helping clients open up about financial vulnerability, not avoiding the topic, is the key to better advice.
Ep47 - Rethink: The Future of Agency – Featuring Mark Pfaff
Former New York Life agency executive Mark Pfaff joins the show to weigh in on whether the century-old agency distribution model can survive the shift from product to advice.
Ep46 - Rethink: Communicating Your Higher Calling – Featuring Chuck Garcia
Executive communication coach and bestselling author Chuck Garcia breaks down what it really takes to be understood — and to lead — as a communicator.
Ep45 - Rethink: Tech and Regulation Will Radically Change Your Advice Delivery – Featuring Ian McKenna
UK fintech analyst Ian McKenna warns that technology and regulation are about to reshape how financial advice gets delivered — and advisors who don't adapt will be left behind.
Ep44 - Rethink: Ignore Marketing Data at Your Own Peril – Featuring Samantha Russell
FMG Suite Chief Evangelist Samantha Russell explains why advisors who ignore marketing and client-acquisition data are putting their practices at risk.
Ep43 - Rethink: Financial Well-Being Starts Day One – Featuring Catherine Morgan
Financial coach and bestselling author Catherine Morgan makes the case that holistic financial wellness deserves a central place in the advice relationship.
Ep42 - Rethink: Advisor-First vs. Firm-First Mentality – Featuring David Karr
Equitable Advisors Chairman David Karr joins the Rethink hosts to argue that strong financial advisors, not their firms, now hold the leverage in today's advice marketplace.
Ep41 - Rethink: The News Hidden Behind the Headlines – Featuring Cindy Taylor
Digital Wealth News founder Cindy Taylor joins hosts Adam Holt and Derek Notman to reveal the fintech and industry stories mainstream financial media routinely miss.
Ep40 - Rethink: Are You Ready for a Global Financial Disruption? – Featuring Evelyn Jacks
Knowledge Bureau founder Evelyn Jacks joins the hosts to help advisors get their practices, and their clients, ready for global financial disruption.
Ep39 - Rethink: Price Trumps Niche for Firm Growth – Featuring Angie Herbers
Herbers & Company founder Angie Herbers and the hosts argue that pricing, not niching, is the real key to early-stage advisor growth.
Ep38 - Rethink: Is Asking for Referrals Lame? – Featuring Libby Greiwe
The Efficient Advisor's Libby Greiwe explains how she grew a seven-figure practice without ever directly asking for referrals.
Ep37 - Rethink: What Did We Learn in 2022?
Hosts Adam Holt and Derek Notman look back at the biggest lessons and "mic drop" moments from a year of Rethink episodes.
Ep36 - Rethink: Overcoming the Tyranny of the Urgent – Featuring Rich Campe
ProAdvisorCoach's Rich Campe helps advisors break free from constant firefighting and build a more proactive practice.
Ep35 - Rethink: Does Your Advice Suck? – Featuring Carl Richards
Behavior Gap founder Carl Richards questions whether the financial planning industry has lost sight of what makes advice genuinely good.
Ep34 - Rethink: The Secret to Financial Advisor and CPA Collaboration – Featuring Paul Saganey
Integrated Partners founder Paul Saganey joins the show to reveal what actually makes financial advisor and CPA partnerships work.
Ep33 - Rethink: Stuck Between Self-Interest and Best Interest? – Featuring Amit Dogra
Adam Holt and Derek Notman press tru Independence President Amit Dogra on whether advisor compensation models can ever be fully free of self-interest.
Ep32 - Rethink: Are Financial Advisors Gifting Dummies? – Featuring Joe Fischer
Hosts Adam Holt and Derek Notman sit down with Greetabl founder Joe Fischer to expose why most advisor client gifting is falling flat, and how to fix it.
Ep31 - Rethink: Is the financial advice an Industry or Profession? – Featuring Kobus Kleyn
Kobus Kleyn joins Adam Holt and Derek Notman to examine why financial advice is habitually called an industry rather than a profession, and whether the word choice gives something away.
Ep30 - Rethink: Cut the Tie! Is Advisor Attire dated?
Adam Holt and Derek Notman work through whether the suit-and-tie convention still serves advisors, and use it as a way into a larger question about authenticity.
Ep29 - Rethink: Is the USA still number one in financial advice? – Featuring Bekithemba Mafulela
Bekithemba Mafulela of Momentum joins Adam Holt and Derek Notman to question an assumption most American advisors never examine, that the United States leads the world in how financial advice is delivered.
Ep28 - Rethink: Rethinking 65 Retirement Realities – Featuring Keena Pettijohn and Dorothy Hinchcliff
Keena Pettijohn and Dorothy Hinchcliff join Adam Holt and Derek Notman on an uncomfortable question: whether an advisor who has never retired, and is not yet 65, is actually qualified to guide someone through the transition.
Ep27 - Rethink: Relatability as a Growth Strategy – Featuring JR Gondeck
Hightower's JR Gondeck joins Adam and Derek to explain how pairing male and female advisors and investing in junior talent helped his $2B team better reflect and serve its multigenerational client base.
Ep26 - Rethink: Work-Life Balance for Financial Advisors? – Featuring Travis Parry
Dr. Travis Parry, a recovered financial advisor turned researcher, joins Adam and Derek to explain why most advisors are secret workaholics and how his Make Time Method helps them reclaim balance without sacrificing growth.
Ep25 - Rethink: Are the Right People Building Fintech?
Adam and Derek debate whether the wrong people have been designing fintech, drawing on their own experience building tools advisors actually adopt.
Ep24 - Rethink: Can you buy Marketing Success? – Featuring Megan Carpenter
FiComm Partners' Megan Carpenter joins Adam and Derek to explain why marketing success can't be bought and what advisors should focus on instead.
Ep23 - Rethink: Ask Us Anything – If You Could Start Over
Adam and Derek open up their own playbooks in a live Ask Us Anything, sharing what they'd do differently if they were starting their advisory careers over today.
Ep22 - Rethink: Rebirth of the Proactive Advisor – Featuring Philipp Hecker & Meg Lurtz
Bento Engine's Philipp Hecker and behavioral researcher Dr. Meg Lurtz join Adam and Derek to reveal how even well-advised clients are missing critical milestone guidance.
Ep21 - Rethink: Are you a Fake Fiduciary? – Featuring Tom Hegna
Retirement income expert Tom Hegna joins Adam and Derek to expose the 'fake fiduciaries' quietly leaving annuities and insurance out of otherwise sound retirement plans.
Ep20 - Rethink: The Risk of Advisor Complacency – Featuring Aaron Klein
Riskalyze's Aaron Klein joins Adam and Derek to explore how easily advisors can slip into complacency by leaning on outdated technology.
Ep19 - Rethink: Surviving the (Digital) Tsunami – Featuring Jason Wenk
Jason Wenk warns Adam and Derek that a digital tsunami is coming for financial advice — it's a matter of when, not if.
Ep18 - Rethink: Building a Social Media Following – Featuring Devin Banerjee
LinkedIn's Devin Banerjee joins Adam and Derek to explain why every financial advisor is a subject matter expert with an audience waiting to be built.
Ep17 - Rethink: Rethinking the Significance of Advice in a Sustainable Sales Practice – Featuring Joe Jordan
Joe Jordan joins Adam and Derek to make the case that market-centric, product-first advisory practices are unsustainable.
Ep16 - Rethink: The 'B' in Beta Stands for Behavior – Featuring Daniel Crosby
Dr. Daniel Crosby joins Adam and Derek to unpack why investor behavior — not markets — is the biggest driver of financial outcomes.
Ep15 - Rethink: Beyond Fiduciary – Featuring George Kinder
Adam and Derek talk with George Kinder about what it really means to act as a fiduciary beyond the legal definition, exploring life planning and deep listening so advisors can better serve clients' true goals.
Ep14 - Rethink: Advisor Bias In Distribution Planning – Featuring Ramsey Smith
Adam and Derek discuss with Ramsey Smith how advisor bias quietly shapes retirement distribution recommendations, unpacking annuities, pensions, and qualified plan options so advisors can serve clients more objectively.
Ep13 - Rethink: Attracting Ideal Clients as a Thought Leader
Adam and Derek explore how becoming a subject matter expert helps advisors attract their ideal clients, covering LinkedIn, blogging, video, and podcasting tactics advisors can use to build real thought leadership.
Ep12 - Rethink: 10 Things Advisors Shouldn't Do (Just Sayin')
Adam and Derek close out the year with a lighthearted top-10 list of things advisors should never do, giving listeners a fun but pointed gut-check on client boundaries, compliance, and professionalism.
Ep11 - Rethink: Advisor vs. Entrepreneur – Featuring Robert Sofia
Adam and Derek discuss with Robert Sofia the difference between being a great advisor and building a valuable business, exploring delegation, technology, and enterprise value so advisors can start thinking like true owners.
Ep10 - Rethink: Moving Firms – Captive vs IBD vs RIA – Featuring Ryan Shanks
Adam and Derek talk with recruiter Ryan Shanks about choosing between captive, independent broker-dealer, and RIA models, sharing survey data and real transition stories so advisors can weigh their next move with eyes open.
Ep09 - Rethink: Advisor, Adviser or Advicer? – Featuring Michael Kitces
Adam and Derek sit down with Michael Kitces to unpack what the words advisor, adviser, and 'advicer' really signal about how a professional gets paid, giving listeners a sharper lens for evaluating their own business model.
Ep08 - Rethink: Paid vs. Organic Digital Marketing
Adam and Derek break down what advisors should pay for versus build organically in their digital marketing, covering SEO, SEM, social, content, and email so advisors can prioritize a scrappy but effective marketing budget.
Ep07 - Rethink: Marketing Vs. Prospecting
Adam and Derek debate whether prospecting or marketing wins the battle for new clients, tracing how outdated sales-funnel theory has been upended by search, social proof, and niche positioning so advisors can decide where to focus their growth efforts.
Ep06 - Rethink: Are You a Star Player or Team Coach?
Adam and Derek explore the difference between advisors who play every position themselves and those who build and coach a team, and what it costs to get that balance wrong.
Ep05 - Rethink: Financial Advice a Luxury or Necessity?
Adam and Derek ask who financial advice is really for today, and make the case for treating sound guidance as a necessity rather than a luxury.
Ep04 - Rethink: Brick and Mortar vs. Remote
Adam and Derek debate whether financial advisory firms still need a physical office, and how remote-first practices are changing client relationships.
Ep03 - Rethink: Human vs The Robo-Advisor
Adam and Derek weigh what robo-advisors do well against what only a human advisor can offer, and where the two are headed together.
Ep02 - Rethink: Financial Advice vs. Sales
Adam and Derek dig into the line between advice and sales in financial services, and why advisors who blur it risk losing client trust.
Ep01 - Rethink: Change is Coming
Adam Holt and Derek Notman kick off Rethink by explaining why they started the podcast and the shift already underway in how financial advice gets built, priced, and delivered.
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