Ep40 - Rethink: Are You Ready for a Global Financial Disruption? – Featuring Evelyn Jacks

Evelyn Jacks — Founder and President, Knowledge Bureau

Episode Summary

Knowledge Bureau founder and president Evelyn Jacks joins H. Adam Holt and Derek Notman to look at the headwinds converging on advisors and their clients: inflation, rising rates, aging populations, and geopolitical instability. Jacks argues that real wealth management means building comprehensive, multidisciplinary plans rather than chasing short-term wins. The episode is a call for advisors to keep adapting their business models rather than assuming past success will carry them forward.

What This Episode Covers

  • Preparing clients for macro and global disruption
  • Navigating inflation, rate hikes, and demographic shifts
  • Multidisciplinary team approaches to planning
  • Building comprehensive client wealth statements
  • Why past success doesn't guarantee future results
  • Continuously adapting the advisory business model

Full Transcript

Full timestamped transcript.

[00:00:31] Derek N. H. Notman: Adam, are you prepared for a global financial disruption?

[00:00:38] H. Adam Holt: Well, do you know something that I don't know?

[00:00:42] Derek N. H. Notman: My crystal ball doesn't work, but. Let's get all doomsday here for a second.

[00:00:47] H. Adam Holt: Oof.

[00:00:48] Derek N. H. Notman: I mean, what do we do with our clients? We help our clients plan for worst case scenario, right? Plan for the worst. Hope for the best. But are we as an industry and profession prepared for global disruption? I mean, look at it.

You've got economic pressures on a global scale, some weird political things. Aging populations, a massive population of people with disabilities.

[00:01:15] H. Adam Holt: Huge

[00:01:16] Derek N. H. Notman: Yeah,

[00:01:16] H. Adam Holt: interest rates.

[00:01:18] Derek N. H. Notman: Interest rates, inflation.

[00:01:20] H. Adam Holt: Got this fallout from Covid and the everybody working remotely, they're not coming back. What's that gonna mean for real estate?

[00:01:26] Derek N. H. Notman: Oh yeah. Corporate real estate is not gonna have a good couple years , I don't think,

[00:01:33] H. Adam Holt: Well, if, if the population ages, and that means you got revenue falling for taxes,

[00:01:38] Derek N. H. Notman: yep.

[00:01:40] H. Adam Holt: I think there's a war going on.

[00:01:42] Derek N. H. Notman: yeah, that's a good point,

[00:01:44] H. Adam Holt: People forget about that one.

[00:01:46] Derek N. H. Notman: Yep. And I don't want to be all doom and gloom, but I think it's worth chatting about, and we'll flip the switcher and get a little more positive in a second. But

[00:01:56] H. Adam Holt: It's a better hook for all of you to, to actually

[00:01:58] Derek N. H. Notman: everyone listening right now just like had a total downer. They're crying, they're texting their families.

I love you. Are you okay?

[00:02:07] H. Adam Holt: the best way towards gratitude is through, through recognition. That's everything's messed up. By the way, I happen to think that, All, all news feels like fake news to me today. I've said this a couple times,

[00:02:17] Derek N. H. Notman: Yeah, I

[00:02:17] H. Adam Holt: the agenda. , who's trying to grab your attention? So hopefully we just did that despite the fact that the cost of eggs is probably double what you paid just a couple months ago.

And frankly, everything gets solved by chat G P T these days. , so I, I think there's a lot of change that's around the corner, Derek. So I love that you asked this question. But I wonder what that means for financial professionals like us and how we're helping our clients address the potential anxieties that are underlying these real events and situations that are happening right now.

Are financial professionals empowered to help the anxieties of their clients with respect to how's affects their finance?

[00:03:00] Derek N. H. Notman: They should be, but I, I don't know if it's talked about as much as maybe at it, it deserves, um, We do amazing work, and maybe we don't pat ourselves on the back enough, but are, are we missing the boat on some topics here that aren't covered, like things we just talked about in our doomsday model? um.

[00:03:19] H. Adam Holt: It's true. Well, one thing is true. We, you know, we've always had this condition. I know several of our important guests have said there's been calamity year after year. There is unrest and issues every year for the history of our planet, and somehow we have survived. So it's not meant to say to you that this one is insurmountable.

It just seems like just, just like technology is growing extremely fast, change is happening extremely fast. We may need to get used to a pace of. That we are not normally comfortable with. And of course, how are we gonna educate our own clients? It seems like we're gonna have to educate ourselves first.

[00:03:58] Derek N. H. Notman: Definitely, definitely. I mean, we, we are that conduit if you. To helping our clients get through this stuff. They may not be asking about expense ratios and beta and alpha and all that kind of stuff. They're asking, Hey, is social security gonna be there?

[00:04:14] H. Adam Holt: Hmm,

[00:04:15] Derek N. H. Notman: Right. You know, and, and things of that nature. Like, how is this gonna impact my life?

Um, but I, I think your, your core point there is education.

[00:04:25] H. Adam Holt: It's true.

[00:04:25] Derek N. H. Notman: isn't an empowering factor in so many, , ways. Well, I think we just need to bring on our guest and, and who knows a little bit more about this than we do.

[00:04:34] H. Adam Holt: Certainly does. Introduce us to Evelyn.

[00:04:37] Derek N. H. Notman: Yeah. So Evelyn Jacks, she's just such a sweet, awesome, brilliant lady. She is up to the north with her friends in Canada and she is the, , president, founder, c e o of an organization called the Knowledge Bureau. Which is a national educational institute. In other words, they essentially train all types of advisors across Canada with a variety of different training, continuum education, professional things, and not just financial advisors, life insurance tax, a lot of different types of advisors that they. , she's a force to be reckoned with. , she's known by millions, well respected. , named twice as, , one of Canada's top 25 Women of Influence. It's pretty cool, , and just really passionate about education and helping advisors take all that knowledge and experience, and then by being that better educator, helping their clients have better lives, make better decisions, and so, So they're just a really interesting, , organization.

She's really dynamic, and has some really interesting insights giving their perspective cuz they've, they've served tens of thousands of advisors I believe at this point, and we'll get that into that in a second. So, really interested to see what she has to say.

[00:05:55] H. Adam Holt: Awesome. All right. Let's hear from Evelyn Jack.

[00:05:58] Derek N. H. Notman: I love what you guys are doing at the Knowledge Bureau. You've served it. It's gotta be tens of thousands of advisors at this point, maybe more. Given that experience, what is your perspective of the financial advice market? Industry profession? How do you view things? If we're looking at it through the lens of Evelyn Jacks.

[00:06:21] Evelyn Jacks: So, you know, we are probably in the most significant holistic disruption in the financial servicers that we've been in in a century, and. It is the most significant opportunity to provide essential financial services to clients who are worried and they're stuck. It doesn't matter if they're multi-millionaires, they are concerned about losing their wealth and what the effect of higher interest rates, um, you know, significant inflation, tight child markets, and aging popul.

um, you know, an economy because the aging population that's going to slow down over the next five to seven years, that's the reality. And they are looking for someone that they can trust to probe and tell them that is gonna be okay, and here's why they want to get unst. because they have been working so hard in this holistic disruption just to stay afloat and they need you more than ever.

So what are you doing about that?

[00:07:42] H. Adam Holt: Hmm. That's a great question to everybody. You know, it's funny because what I just heard in what you said was none of the, the concerns were returns on. , right. For the last several years, there's been a lot of discussion of, well, gosh, it's the, it's about the return. People didn't talk about the calamities, the job market a as much with respect to financial advice, right?

Financial advisors don't typically talk about those things, so I thought that was interesting. I'm curious what, what do you think is the missing opportunity that advisors are just not addressing where they can't see coming right now?

[00:08:16] Evelyn Jacks: I think we need to look at the end. So when we look at the kinds of things, you know, if we were going to look at a personal network statement or family net statement today as the terminal net statement, right?

So here's the most powerful financial moment in your lifetime, which is that moment when you pass on what's left to your family or to your community. What does that look? and what we find at Knowledge Bureau is that, uh, the thing that we lose track of the most is what we call the voters. Taxes, inflation and fees, including interest rates, including legal fees, financial, you know, we think about fees, femoral financial perspective on, um, but fees, you know, when a family is arguing about, you know, the estate because they haven't done estate planning.

that gets, he wrote a tree quickly with legal fees and that's what, not what he wants for Earth. S, we want to build real wealth after taxes, inflation and fees. That's sustainable. And the time to start that is in pre-retirement when you're young. So are we going forward and are we asking to meet all the family members so we can take a multi-stakeholder approach?

Real wealth management. Real wealth management is a concept that can be coined here at Knowledge Bureau. It's a concept around which we teach all of our continuing professional development because at the end of the day, we want to build sustainable wealth or cross generations. We want to build on the wealth that you have created so that we can share the route.

Ultimately, we do it well with our community.

[00:10:04] Derek N. H. Notman: That's a really powerful statement. I think You said what happens at the. And to plan around that. And I think you're right. I know here in the states that the majority of people do not have estate planning, cuz even the simple things like a will and it's actually a bit scary and you're right.

So it sounds like one of the things that, or maybe an action step that you're suggesting here is that advisors almost have a. to start that conversation at a much younger age. Mm-hmm. , uh, to help their clients with this thing that's going to happen at some point. We don't know when, but it is gonna happen.

[00:10:40] Evelyn Jacks: Yeah. And you know what, we're humans, we don't like to talk about the D word, the death word, so we don't talk about it. We talk about, uh, free retirement in retirement and post-retirement. Uh, it. A way easier way for us to approach this, um, life cycle planning approach We all want to do, and you know, we don't wanna talk about disability either, but you know what, the biggest minority in the world are.

Disabled people. 1 billion, out of 8 billion people in this world are disabled. And in North America we are going into, uh, you know, and are. and aging population that's going to slow down our economy by virtue of fact that our productivity is going to slow down. Um, labor force productivity is gonna slow down.

That's gonna affect tax workers, that's gonna affect social services. So we have to sustain wealth. We have to do that if we want to contribute to our societies through taxations, through donations, through strategic philanthropy. If we want to make our efforts meaningful, uh, then we have to find a way to sustain world.

And the financial advisories are in the heart of that because individuals can bring their productivity, their labor into the marketplace. But in an aging demo, We have to bring our capital into the marketplace, what we've produced during our lifetime, and now our capital has to produce for us, and that's really powerful.

We have to protect it from the rotors of taxes, of inflation and fees. That's power. So your job is so important. How many times do you pick up the phone or open or communication where somebody says to you, you do important work, but you do. I think it's time to pack advisors on the back and, you know, shake up the paradigm and you know, we hear a lot of rejection, but actually we do very important work because we're active participants in the sustainability of wealth.

That's going to help work. We need to reframe work.

[00:13:00] H. Adam Holt: We need to rethink it. . Yeah, we, we are. True. Well, I think hopefully we're starting, but, so how do you make that tangible for our audience today? What, what action steps would you recommend that they take or instill in their practice, either thinking about or are taking action specifically?

[00:13:18] Evelyn Jacks: Okay. So you need to, uh, rethink your investment in yourself. You need to take something new. We love to educate people in a multidisciplinary group. Traditionally it's births of the. You know, it's all financial advisors. It's all accountants, it's all legal advisors. They all get together at Knowledge Fear.

We like to turn you all together in a room, a ritual room, so to speak, if necessary, and really think about, take all hard traditional hats and really think about, you know, how can we all get on the same part? Because the Real Wealth Manager, and again, we have a designation program around us, so you can earn those initials and what it really.

Is that you are the coordinator of one strategic firm that all of the financial advisors on your client's team are going to follow. , we've all heard of situations where the financial advisor's got a great hand put together but become and undos it or the legal advisor and undoes it or the family members don't follow it.

So you know what sustainability of wealth is all about. Aside from those technical things you need to learn and tax is critical. If you don't learn tax, you've gotta do it. It's 50% of wealth share or especially if your hung network with clients. , that's 50% you need to know about. So whether you learn more about it yourself holistically, or you spend more time with, um, uh, tax accountants, uh, in your area, you gotta learn it.

You've gotta learn it. And then you've gotta maximize everybody around the table. One strategic problem. All the financial advisors, all the members of the family. Now we have a powerful team and you wanna build a powerful.

[00:15:14] Derek N. H. Notman: I think that's a great way to approach things and I think you even hold a conference every year where you do this, don't you ever?

Or you bring in multiple disciplines and you force 'em all together to have some fun and learn and um, I think that's brilliant cuz I mean, I'm sure Adam will know, but I almost chuckle out this because pretty much all the conferences that go to, it's all just advisors and nothing wrong with that. I love my advisor community.

Typically if we hear from an attorney or a C P A, it's because they've got a a half hour spot on stage and then that's about it. And that's not bad, but you're taking it to a whole nother level. Cause a lot of good things happen when you have those little five minute interactions and, and networking and people are building relationships and there's so much value to that.

So thank you for sharing,

[00:15:57] Evelyn Jacks: you know, connecting the dots. I hear that over and over again from the authors we work with. It's these aha moments, sir. Oh, if I just tweak things up 5%, if I do things 5%, get I, I'm already doing things 95% really well. But this 5% shift is gonna make all the difference. And by the way, I would love to invite all the advisors listening to this podcast to bound Canada, November letters to.

A beautiful squad. Outstanding squad, and we're going to think strategically, we're gonna reimagine financial advice are going forward.

[00:16:39] H. Adam Holt: How, how specifically is your organization going to impact that, what you just talked about for the next decade?

[00:16:46] Evelyn Jacks: Yeah, such a good question. You know, knowledge is power. Um, but knowledge is only powerful if it's,

Um, our goal is to be thought provoking, to help you shake up the paradigms that you live in, to, you know, and, and, and that's going to take time. We are going to engage you in some kind of an educational opportunity no matter how successful you are. and we're going to ask you to think about breaking that set of success just a little bit so that you're ready for the future.

The future is changing. It's changing now. The advisor, the future exists today. Everything's different. Do not expect to carry your old success into the future. And so when we share knowledge together with you at knowledge, We're going to give you the opportunity to learn something new, to get out of your comfort zone and to in that process, think about your clients.

We do this for them, do it all for them. If you're not keeping up with change and change in their life, they will find someone who will, and that's why digitization ch changing your business model, all of the tools we have around us is been going to make that really easy. If you don't have an an educational background, if you don't look at theory of what's coming at us, those tools are not gonna help you.

So Knowledge Bureau is going to challenge you to go back to school on yourself, invest in yourself so you can invest in your clearance.

[00:18:30] H. Adam Holt: So I, I don't, I don't know about you, Derek, but I don't have a lot of confidence that I'm ready coming.

[00:18:40] Derek N. H. Notman: Uh, I feel okay,

[00:18:42] H. Adam Holt: Okay. Why, why do you feel okay? And I'm now feeling uncertain.

[00:18:47] Derek N. H. Notman: and I don't think you should feel uncertain either. I, I, I think you're wrong. Um,

[00:18:53] H. Adam Holt: I'm wrong and I'm uncertain. That's really making me confident.

[00:18:58] Derek N. H. Notman: Boy, this episode just keeps getting more

[00:19:00] H. Adam Holt: Oh my goodness. Let me get depressed here.

[00:19:03] Derek N. H. Notman: she, she said something. She said, do not expect today's success to make you successful in the future, and that you need to keep up with change. Dig, digitization cha, looking at change in revolving your business model or what, otherwise you're gonna become irrelevant. Brother, you went virtual before I did. You're, you're a tech founder. You were at the cutting edge of where advice is going with Asset Map and what you guys are doing there, and you're agreeing so much information from that that you are able to bring back to being an advisor too. And , I'm in a similar boat.

I got on the boat after You did, but I'm in a similar boat. I feel actually Okay. I love education. I love being challenged. I love looking at things differently and I don't know, maybe we're the only two in the boat, , but and maybe it's the wrong boat, but it, I don't feel uncertain. I don't know if that helps you at all.

If, if you know, I'm, do you, if you still need a shoulder to cry on I'm here,

do. I'm a big crier, as you know.

Yeah. All funny. It exactly, I know. It must be brutal dealing with me as a friend,

We're friends,

[00:20:14] H. Adam Holt: we're Oh, yes, by the way, . Well, here's why I say that. Because I'm accepting the fact. Certainly, you're right. I, we, we definitely innovated we're, we are early, uh, and I think we got the education side. What I'm really questioning now of myself is whether I know what I don't know and the comments about global disability and how will the, uh, aging population affect our tax revenues that will fund social programs that will be diminished because we have to pay more in taxes to pay for the incentives we just created over the.

Six years and the low interest rate. So I'm thinking, I don't necessarily feel confident that I know what that means for my clients and how that'll affect the business, especially since the technology is growing faster and faster and faster. And I wonder I, I think that my confidence of knowing what has worked to get to here is really, really going to.

Next, and I think her call to action of potentially reinventing yes, yet again might be in.

[00:21:27] Derek N. H. Notman: It's almost like we have to reinvent on an annual basis or something. Um,

[00:21:32] H. Adam Holt: Well, we have to challenge the status quo, which we love doing. But I, I'm saying, can we actually, actually challenge the status quo? There was a, a, it was a practice in business school that, this reminds me of the, it was, it was held back by, and I'm gonna mess this up, but basically if you look it up, it was an H B R Harvard Business business review.

and they talked about how in Bell Labs, they called all the executives together for an emergency meeting. Everybody fly into headquarters. Something has happened. The system is down. They basically have 'em in this closed room, 40 some executives, and they say, Derek, we're letting you know the entire system is destroyed.

We need to now figure out what to do. And it actually was really an exercise. It wasn't actually destroyed, but they used it as a catalyst to reinvent the entire telephone system. It's actually within a year, they had created a mobile phone that worked in 1970s. A mobile phone that had call, ID touch button phones.

They reinvented the whole system , because of this kind of burn the boat scenario. And I wonder whether we could be served by that concept

[00:22:42] Derek N. H. Notman: is a little scary to hear you say that, and how you execute that. Like, are we telling every advisor to go burn their boat right now? And just, you know,

[00:22:51] H. Adam Holt: hypothetically.

[00:22:52] Derek N. H. Notman: hypothetically Yeah. Personal experience a year ago, as you know, I went fully independent, so I had to go through that whole process and reevaluate my tech stack and everything.

And I love the tech stack I have now, but, I had, there's this little niggling feeling like I am not at the cutting edge as much as I should be. And it's scary. So maybe that's, maybe that's just, it's just being that self-aware where we can focus on.

As E says, education, what's going on? Multidisciplinary, making sure we are paying attention to these things and having those conversations. I suspect it's always gonna be a game of catchup, especially given how fast things are going, but that's okay. That's okay. I, what I don't want to have happen is to be stuck in 1985. That, that's where you become irrelevant very quickly. And she even mentioned that. Um,

[00:23:51] H. Adam Holt: lots of advisors I know were stuck in 2007 and 2008, they're still delivering the same financial plan. They still think that their portal is cutting it. They have gotten, they have accepted the fact their clients don't need a lot of attention cuz they basically organically made money cuz the markets went up and lifted all boats.

So they've gotten really comfortable making significant revenue with low cost. Their employees stuck around cuz they were getting paid fine. I tend to see that there's a bunch of complacency. It's funny, Aaron Klein mentioned this, the risk that he sees was a risk of complacency. Maybe this is also in part what he was talking about is that I, I'm wondering myself, right.

I feel pretty comfortable that we have an unbelievable tech process and I feel like we're way ahead of everybody in terms of delivery. And I'm thinking, is that a false sense of security? Is that complacency? Now that I'm comfortable again and maybe what I think could be happening, I mean, she mentioned so many different things going on.

That we have to educate ourselves continuously. The only investment that we can really make with any kind of real long-term game plan, , investment is investing in ourselves and our practice and our process delivering more value. And I think we're gonna be called upon to deliver even more value is, you probably know I was focusing on holistic life coaching at the beginning of last. Got that degree to talk about the kind of psychographic reasons people make decisions and stuff. I think we're gonna see more of this. There's gonna be a need to get even more educated and more well, well-rounded.

[00:25:21] Derek N. H. Notman: So if I'm an advisor, Six months, five years, or 30 years in,

[00:25:26] H. Adam Holt: Mm-hmm.

[00:25:28] Derek N. H. Notman: and I'm hearing this conversation right now. What should I do?

[00:25:33] H. Adam Holt: well, , the, the historical aspect has been, you know, go get your C F P. Double down on education. Then what

[00:25:43] Derek N. H. Notman: then what? Right. That's becoming table stakes. I mean, what isn't? We have more CFPs now than ever, I think.

[00:25:48] H. Adam Holt: of course, we. Fastest growing. In fact, overseas we're seeing some of the numbers being double digits growth of the C F P designation in China and Japan, Taiwan, India, uh, Australia. If you look at the numbers, you could start to see huge growth of C F P. This is no longer a US thing and we're a Canada thing.

This is, this is very clearly a global phenomenon of moving towards advice. Staying in front of that means, you know, potentially how, I think her comments on how do you bring in the next generat. Really important, how to be a, an advocate for, uh, social capital growth. How do you think about terminal net worth statements, right?

How do you leave this planet? What do you care about? What's sustainable? How do you contribute back to society? Uh, these are really interesting topics. Advisors don't, I don't think often talk about, and we need to bring them up within the regular theme of what are you doing about his? And start these conversations to promote for the financial advisor that.

Helpful here. You're an advocate. You're

[00:26:49] Derek N. H. Notman: That's how you're layering on that extra value and, and maybe you don't do that may, maybe your process. Okay, Mr. And Mrs. Client, you have some retirement accounts. Let's roll those over. We've done a financial plan. That's almost the table stakes part of the process. But now when you come back and, Hey, we've implemented this, or it's your first review, Hey, let's take a look at this thing, terminal wealth statement.

What's, what's really going on here? Now that we've done some housekeeping, we got some stuff organized. We've cleaned things. Now we really gotta dig in and, and maybe that's an easier way to add what we're talking about here, at least to your processes versus not. Um, I don't know. I just, I, I, I like what she had to say and it is a little bit eye-opening, uh, given where things are at today, that's for sure.

[00:27:37] H. Adam Holt: True. What would you.

[00:27:39] Derek N. H. Notman: You know? Take a step back. What are you building? Why are you building it? Are you, or what, what holes are you missing? Are you actually having those conversations with clients? I, I think it's, it's been fun going to full independence, although there's a couple things I miss about the old world, but Made me focus more on what's really truly important.

And although I have less clients now by design, my firm a u m actually grew just over 15% over the last 12 months, which is pretty cool. And that was with accepting no new clients. So we're having more meaningful conversations in more in-depth conversations. And I think that's extremely important. Cause it goes back to what Ed's talking about.

We've got some pretty strong headwinds that are, people are worried about. Have those conversations. And come up with solutions and understand them. So I, that's a long-winded answer, but I think you see where I'm coming.

[00:28:32] H. Adam Holt: I do look, and I think part of our theme is that we're, we're rethinking what we're doing, and this one is a bit open, right? It, it's, it's getting deeper into. You, you know, maybe our why's and our, what we're gonna do and how we're gonna handle it, but I think there's no answer other than just to get educated as to what are the questions, what are the themes so we can actually talk more confidently about it.

One of the things I have realized as a financial advisor is we don't have any better answers. Right. You said our crystal balls are broken too. But the reality is we're still looked upon to be advocates and guides and the most knowledgeable person in the room on the topic in many cases. And so we have to imbue confidence to our clients cuz that's what they're paying us for.

We may just be a slightly more certain, the only way for us to get more certain is to get more educated and therefore make a decision as to what these things mean and what action we're taking. It's not gonna be perfect. , but hopefully it comes from an informed place so we help them make better decisions.

You know, it's interesting learning about Knowledge Bureau. I'm curious, what is Connector doing with Knowledge Bureau? Because that's where this relationship came from.

[00:29:29] Derek N. H. Notman: Yeah, they, it's funny, they reached out to me on LinkedIn of all places. So yes, LinkedIn does work folks. Okay. And what they ended up doing, which is it's truly an honor to even be part of, is they actually took connector and they have white labeled it as what's called the digital practitioner course in Canada, and now they distribute it to all of their advisors. If you're in Canada, that's how you get access to connector now. And so just really, really cool. And, you know, it's kind of like a little bit of shot in the arm, like sweet man. , we've got something here. As a founder you sometimes question , do I really have what, what people want So it's just been really cool and that's, so I got to work with them very closely over the last six plus months to go through that process and get to know them and love what we're able to do there. So yeah, very stoked with. We can put a, a link in the show notes there, but you know, you've even talked about what you're gonna do up in Canada with asset map.

Like what's that roadmap look like?

[00:30:28] H. Adam Holt: Well, I think, you know, like most advisors in every population, we're all looking for some way to communicate better, to elevate our game and enhance advice delivery cuz that's really where we, we make our value proposition real. So asset map has grown virally in Canada without much effort on our part.

We did actually roll out, A Canada version for all the language that, uh, is. So Aggravatingly typically US based right? , there's no 401k in Canada. Um, so we did enable those in Canada to basically translate to the localization version. Uh, so that's been really interesting. Ever since we did that and including all our marketing materials, it's really started taking off.

So I, I think for us it's, we're really trying to promote this idea of holistic discussions based around the facts. No judgment. Just the facts and let's talk about it and see if they make sense. And, um, and we love that marketplace. There's definitely, there is certainly a, I would say a higher social mindfulness of, uh, of, I think the, the Canadian advisors we've talked to, certainly, because they pay a lot in taxes, it's gotta go back to society, uh, and is it going to the right places.

And so I can understand why this terminal net worth concept came up. It seems to make sense in alliance highly , with that mental. And probably has some merit for us to really think here in the States as well. I think with that, , the main call to action here is for everyone who's listening to make sure that they're getting education even when they don't think they need it.

Find outlets to continue to grow and learn because you will have conversations with other professionals and other disciplines and also other perspectives that might force you to rethink how you're communicating to your clients who are going through an enormous amount of emotional anxiety up and down without you even knowing about it, especially around finances.

And if you can be the purveyor of confidence in those times, it's going to. , stabilize your value proposition. And , that's really what we, I think, wanted to take away from this. We appreciate what Evelyn is doing, and of course, we're glad to see that this is not just a, a US thing. This is a global effort to help advisors get better.

[00:32:31] Derek N. H. Notman: Well said, brother. I couldn't say it any better, so I'm not going to

[00:32:36] H. Adam Holt: With that, Derek, what does everybody need to do as , the end of our episode?

[00:32:39] Derek N. H. Notman: Well, we are still accepting five star reviews, so go . Go ahead and do that . That's okay. That's still open for now. Uh, but no, truly, , we greatly appreciate everyone that listens. We hope you get a laugh and, and learn something in the way, in the process. Follow us on LinkedIn, both of us individually.

Follow Rethink on LinkedIn as. Subscribe to the podcast. If you are so inclined and you do like what we have to say, please leave , a lovely, thoughtful review and, um, if you want to be on, let us know. We've got a link for that. And, , if you want us to cover a topic, let us know. I think that's it, man.

Did I cover it all?

[00:33:19] H. Adam Holt: No thanks Evelyn, for, uh, for your work, your great work and, and, uh, being productive and proactive in our community. Uh, and Derek, my good. Thank you for as always, for your humor and your intelligence and all the other guidance that you provide me.

[00:33:36] Derek N. H. Notman: likewise brother. I appreciate it. Was good chatting with you today.

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