We may collect information from our partners such as market research firms, service providers, and our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you, but we will always use the information as described in this Policy.
How We Use Personal Information
We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described in further detail below.
1. Providing Our Services
We use your information to fulfill our contract with you and provide you with our Services, such as:
- Managing your information and accounts;
- Providing access to certain areas, functionalities, and features of our Services;
- Answering requests for customer or technical support;
- Communicating with you about your account, activities on our Services, and policy changes;
- Processing your financial information and other payment methods for products or Services purchased or used;
- Processing applications if you apply for a job we post on our Services; and
- Allowing you to register for events.
2. Administrative Purposes
We use your information for various administrative purposes, such as:
- to improve our Services by processing the information as part of machine learning and artificial intelligence developments (please use EU or UK resident personal information as part of machine learning and artificial intelligence developments);
- Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
- Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
- Measuring interest and engagement in our Services;
- Improving, upgrading, or enhancing our Services, including through the use of anonymized, de-identified, or aggregated information derived from information you have provided us;
- Developing new products and services;
- Ensuring internal quality control and safety;
- Authenticating and verifying individual identities, including requests to exercise your rights under this Policy;
- Debugging to identify and repair errors with our Services;
- Auditing relating to interactions, transactions, and other compliance activities;
- Sharing personal information with third parties as needed to provide the Services;
- Enforcing our agreements and policies; and
- Carrying out activities that are required to comply with our legal obligations.
3. Marketing and Advertising our Products and Services
We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.
4. With Your Consent
We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.
We may disclose personal information for the following purposes:
- For Legal Purposes. We reserve the right to cooperate with local, provincial, state, federal and international officials in any investigation requiring either personal information or reports about lawful of unlawful user activity on the Services. We also reserve the right to share your personal information to establish, exercise, or defend our legal and property rights, including providing information to others for the purposes of fraud prevention. We may also share your personal information with any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information. If we are ordered by a legal process or government to provide data about one or more individual users, we will notify those users of our compliance with that order, to the extent permitted by law.
- Business Transactions or Mergers. We reserve the right to share your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
- Bankruptcy or Insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may share your personal information with third parties as part of the sale or reorganization process.
- With Our Service Providers. We may share your data with third parties who perform data services on our behalf (e.g., hosting, maintenance, backup, analysis, etc.). Any such third parties will be under an obligation to us to maintain the confidentiality of your personal information.
- When You Connect with a Platform Partner. You may be provided with offers, products, and services from third-party companies who integrate with our Platforms (“Platform Partner”). These may include financial institution interfaces. If you choose to interact with a Platform Partner, apply for their services or offerings or otherwise link or sync your account to a Platform Partner’s product or service, you consent and direct Asset-Map to share your information, including personal information, to the Platform Partner providing the service or offering.
- With Third Parties for Marketing and Other Purposes. We may share personal information with third parties so that they can market products, information, campaigns, or services to you, or to other third parties that share the information with other entities that can market products, information, campaigns, or services to you. To the extent you do not want us to share your personal information with these companies, please contact us as described below in the “Contact Us” section.
Information Security
We take reasonable organizational and technical security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. Unfortunately, no security system is 100% secure, thus we cannot guarantee complete security of all personal information you provide to us via our interactions. If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach.
Supplemental Disclosures for European Residents
This section of our Privacy Policy provides certain required information to persons located in the European Union (“EU”), a European Economic Area (“EEA”) member state, United Kingdom (“UK”), or Switzerland, as well as persons whose personal information is processed in or transferred from the EU, EEA, UK, or Switzerland. Before Asset-Map collects any personal information, as defined by the General Data Protection Regulation (“GDPR”), you are entitled to the information in this section of our Privacy Policy as required by the GDPR.
1. European Privacy Rights
Under certain European privacy laws, you may be entitled to various privacy rights. The chart below explains these rights, although some exceptions may apply:
Below is additional information regarding your rights.
- Sensitive Data. We will process sensitive data (as the term or its equivalent is defined by applicable privacy laws) in accordance with any applicable privacy laws. In some instances, that means we will not collect sensitive data without first obtaining your consent or providing you with the right to opt out.
- Exercising Your Rights. To exercise your rights, to know/access, correction, deletion, restrict, or portability, as applicable, please email us at support@asset-map.com.
- Verification. To ensure the protection of your personal information, we may need to verify that the individual submitting a request is the consumer to whom the request relates prior to processing the request, or an authorized agent.
2. Legal Bases for Processing Your Personal Information
Asset-Map collects your personal information to provide our products and services to you; otherwise, we may not be able to process the transactions you request. We will only process your personal information when we have a lawful basis for doing so. If you are in a country in the EU, EEA, UK, or Switzerland, you are entitled to an explanation of the legal bases we rely on to process your personal information. The legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it, which is discussed below.
- Consent. We may process your personal information based on your consent such as when you purchase a service or ask us to send you certain kinds of marketing communications. You have the right to withdraw your consent at any time without affecting the lawfulness of the processing based on consent before its withdrawal.
- Children’s Consent. We do not knowingly process data of EU, EEA, UK, or Swiss residents under the age of 16 without reasonably verified parental consent.
- Our Legitimate Interests. We may process your personal information if doing so is necessary for our legitimate interests relating to our business purposes arising from your relationship with us, and your rights as an individual do not override those legitimate interests. For example, our legitimate interests include but are not limited to when we process your personal information to carry out fraud prevention activities and activities to increase network and information security, identify usage trends, determine the effectiveness of promotional campaigns, expand our business activities and improve our services and the content and functionality of our Services. Our legitimate interests also include providing you with the products and services you request, view, engage with, or purchase and communicating with you regarding your account or transactions with us.
- To Perform a Contract. We may process your personal information to administer and fulfill contractual obligations to you. We will also collect and process your personal information as necessary for the performance of a contract to which you are a party.
- To Enable Us to Comply With a Legal Obligation. We may process your personal information to comply with legal obligations to which we are subject. This may include any requirement to produce audited accounts, any legal obligation to share information with law enforcement agencies, public or governmental authorities, and to comply with legal process.
- Necessary for the Exercise or Defense of Legal Claims. If you bring a claim against us or we bring a claim against you, we may process your personal information in relation to that claim.
The specific legal bases corresponding to the purposes for which we process your personal information is set forth in the chart below:
If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information for any specific processing activity, please contact us using the “Contact Us” section below.
3. Cross-Border Transfers of Personal Information
Depending on the situation, we may be the controller or the processor for personal information collected from residents of the EU, EEA, UK or Switzerland. Personal information that you provide while in the EU, an EEA member state, the UK, or Switzerland may be transferred to the United States and the South African Republic. Neither the United States nor the South African Republic has an adequacy decision. The GDPR permits such transfer when necessary for the performance of a contract between you and Asset-Map, if Asset-Map obtains your explicit consent to such transfer, or if it is Asset-Map’s legitimate interest to transfer the personal information. The laws in the United States and the South African Republic may not be as protective of your privacy as those in your location. If we transfer personal information from the EU, EEA, UK, or Switzerland, or another country with cross-border transfer obligations, we will provide an appropriate safeguard such as binding corporate rules, standard data protection clauses, or your consent.
To obtain a copy of the safeguard(s), please contact us using the information provided in the “Contact Us” section below.
Retention of Your Personal Information
We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided. We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements.
We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Statement or under applicable law, contract, or regulation.
Third Party Links
Asset-Map’s Services may contain links to third-party websites. When we provide links, we do so only as a convenience and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Statement only applies to Asset-Map’s Services. We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites. We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.
Children’s Privacy
Protecting the privacy of the very young is especially important. Our Services are not intended for children under 18 years of age, and we do not knowingly collect personal information from children under 18. In the event that we learn that we have collected personal information from a child under age 18 without verification or parental consent, we will immediately delete that information. If you believe that we might have any information from or about a child under 18, please contact us using the information provided in the “Contact Us” section below.
Changes to This Privacy Policy
This Statement may change from time to time. If we need to change this Statement at some point in the future, we will post any changes on this page. If we make a significant or material change to this Statement we will notify you via email or as otherwise permitted by applicable law. You should check these terms when you use the Site. Your continued use of the Site and/or the Services constitutes acceptance of the most current version of this Statement.
Unsubscribing from Marketing Emails
We respect your rights in how your personal information is used and shared. If at any time you would like to unsubscribe from receiving future emails, you can email us at: support@asset-map.com as well as follow the instructions at the bottom of each email and we will promptly remove you from all correspondence. Please note, however, that we may still need to contact you regarding other matters.
Contact Us
If you have any questions about our Privacy Policy, please contact us by email at support@asset-map.com. Our mailing address is: 533 E Girard Avenue Suite 99114. Philadelphia, PA 19125.
Last modified: April 16, 2026