ASSET-MAP + PSBLTY MASTERCLASS

The Upmarket Edge

Your Unfair Advantage in Winning HNW Clients

A two-hour live workshop for advisors ready to grow beyond the mass affluent market.

Thursday, May 28, 2026

2:00–4:00 PM ET

Live Virtual

Save Your Seat

Free for the first cohort only. Every workshop after May 28 is a paid program.

Most advisors hit a ceiling. The conversation that wins a $500K household doesn't win a $5M one.

The HNW prospect has heard the diversification story. They've seen the Monte Carlo charts. They know what comprehensive planning sounds like.
What they haven't seen is an advisor who can show them their entire financial life on one page, identify three real gaps before lunch, and have a structured next step ready before the meeting ends.
That advisor wins. Every time.
This workshop teaches the system.

What You'll Learn

Five things you walk away with on May 28

The Upmarket Movement Playbook

The three pillars that separate a $250K advisor from a $5M advisor: Brand, Sales Mastery, and Performance Culture. Why most advisors stall at the second pillar.

The 4C Conversation Framework

How to lead a HNW discovery meeting using Clarity, Consistency, Conviction, and Commitment. The exact framework Chris teaches elite advisors.

The "Known For" Brand Builder

A live exercise to write your category-of-one positioning statement before the workshop ends. You leave with the sentence that anchors your next ten prospect conversations.

A Live HNW Asset-Map Demo

Watch a complex household get mapped in real time, which includes business owner, multi-generational wealth, and multiple entities. See how the visual changes what the prospect understands and what they're willing to commit to.

Live Q&A with Both Speakers

Ask Adam and Chris anything. The hard questions are welcome.

Who This Is For

Built for advisors ready to move upmarket.

This is built for you if:

You're a growth-oriented advisor (RIA, hybrid, or IBD) who wants to move upmarket into business owners, complex households, and multi-generational wealth

You see yourself as a teacher and a guide, not a product pusher

You want to lead conversations, not just deliver advice

You're tired of growing in a segment you've already maxed out

This is not for you if:

You're looking for portfolio construction tactics

You want a sales script and nothing else

You're not willing to change what your first prospect meeting looks like

Your Instructors

Two industry experts. One system.

H. Adam Holt, ChFC, CFP®

Founder & CEO, Asset-Map

Adam spent 25+ years as a top-producing financial advisor before founding Asset-Map. He built his wealth management firm to over $1.2B in AUM by reimagining the advisor-client conversation. Today, Asset-Map is used by thousands of advisors across RIAs, broker-dealers, banks, and insurance firms, with over 2 million people and $3.4 trillion in financial instruments mapped.

Chris Smith

Founder, PSBLTY

Speaking to financial advisors in a relevant and relatable way is what I do. But helping them and their firms step into possibility is who I am. Chris Smith and the PSBLTY team help financial advisors move upmarket through brand differentiation, sales mastery, and performance culture.

The Format

Two hours, live.

No recordings of past sessions. No pre-recorded content. Live teaching, live Q&A, live exercises.

Capped seats

Live capacity is limited so the Q&A stays real.

No upsell pitch

The workshop teaches the system. What you do with it is up to you.

Recording included

First cohort only. Confirmed attendees only receive the replay.

What Makes This Different

This isn't a webinar.

Most advisor webinars are 45 minutes of content and 15 minutes of pitch. This is a two-hour working session. You'll write, map, and frame conversations live alongside hundreds of other advisors.

By the end, you'll have:

  • A "Known For" statement
  • A 4C framework you can run on Monday morning
  • A clear view of how Asset-Map fits into the upmarket conversation
  • The full Upmarket Movement Playbook to take into your next prospect meeting

Frequently Asked Questions

Will this be recorded?

Yes. Confirmed attendees of the live session only receive the recording. Future cohorts will not include recordings as part of the standard registration.

Is this for solo advisors or teams?

Both. The frameworks scale from solo practices to enterprise advisory teams. If you’re registering a team, contact us at for group access.

Do I need to be an Asset-Map subscriber?

No. The workshop is open to any growth-oriented advisor.

What if I can’t make it live?

Register anyway. Confirmed registrants receive the recording.

Will there be a sales pitch?

No. The workshop teaches the system. Asset-Map and PSBLTY both offer ongoing programs, but those are mentioned briefly at the end and entirely optional to explore.

Final Call

Free for the first cohort.

Every workshop after May 28 is a paid program.

Thursday, May 28, 2026

2:00–4:00 PM ET

Live Virtual

Live seats are capped. Recording included for confirmed attendees only.