Director of Demand Gen Marketing

Asset-Map is an advisor-facing platform that brings a household's complete financial picture to life on a single, interactive page. With thousands of financial professionals already on board — mapping over 2.5 million people and more than $4.2 trillion in financial instruments — Asset-Map is establishing itself as the global standard for personal and professional financial management.

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We're looking for a Director of Demand Gen Marketing to join our marketing team. This is a high-impact role at the center of our growth engine, responsible for driving qualified prospect acquisition and building a healthy demo pipeline. You'll own the full discovery journey, from how new users find Asset-Map across paid, organic, and AI-powered search, to how they move from first click to booked demo. You'll also shape what that journey offers along the way, building lower-commitment entry points for prospects who aren't ready for a demo yet. If you want work that directly fuels new business and shapes how a category-defining platform shows up in the market, this is that role.

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Role Overview:

You will own the entire acquisition engine, from paid media and organic search to website conversion and lead nurturing. Reporting directly to the CMO, you'll work cross-functionally with Sales, SDRs, Community, Product, and external agency partners to drive a coordinated, full-funnel growth motion.

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Your mission is straightforward: deliver qualified demos at an efficient cost of acquisition, expand Asset-Map's visibility across both traditional and AI-powered search, and build a measurable pipeline that turns prospects into long-term subscribers.

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This role is equal parts strategist and operator. You'll set the direction for paid media, SEO, and AEO, then roll up your sleeves to build and optimize landing pages in Webflow, manage marketing automation in HubSpot, and use data to sharpen conversion at every stage of the funnel. You'll also identify where AI tools can be applied directly inside our own marketing workflows, not just how we're discovered by them. You'll have real ownership over how thousands of financial advisors first discover Asset-Map, and your results will show up directly on the company's revenue line.

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What You’ll Do:

Paid Media & Acquisition

  • Own paid media strategy across major channels such as LinkedIn, Meta, Bing, Reddit, YouTube, Google, and industry publications, managing channel mix, budget allocation, and performance against CAC and pipeline targets
  • Direct day-to-day campaign execution, whether run in-house or through agency partners, and hold those partners accountable to clear performance benchmarks, deliverables, and reporting cadence
  • Develop audience targeting, creative direction, and campaign structures engineered to drive qualified demos
  • Continuously test creative, audiences, and offers to reduce cost per lead and improve demo conversion rates

SEO & AEO

  • Own organic search strategy across SEO and AEO, setting the roadmap and driving performance across organic traffic, rankings, and AI search visibility
  • Own the organic content calendar and distribution strategy across blog, LinkedIn, and YouTube, deciding what gets created and where it runs, in partnership with Community & Product Marketing on thought-leadership assets
  • Partner with consulting resources to execute keyword strategy, technical SEO, content optimization, and visibility across LLMs, and other emerging answer engines
  • Repurpose existing thought-leadership and community content (webinars, Boot Camp sessions, conference talks, etc.) into organic-search and social assets, rather than starting content production from scratch

Website & Conversion Optimization

  • Own landing page and website conversion strategy, leading the roadmap for campaign pages, demo capture flows, and ongoing site optimization
  • Design and maintain a content ladder of offers below the demo ask such as gated case studies, interactive tools, and other lower-commitment paths so prospects who aren't ready to talk to sales still have somewhere to go
  • Build and edit campaign landing pages, forms, and CMS updates directly in Webflow; partner with design and development resources on more complex builds
  • Run A/B tests across landing pages, forms, CTAs, and email subject lines to drive continuous funnel improvement
  • Apply best practices for demo conversion, lead capture, page speed, mobile responsiveness, and SEO-friendly page architecture

Marketing Automation & Lead Management

  • Own email and nurture content development in HubSpot (sequence copy, campaign builds, lead scoring, and forms) working in partnership with our Revenue Ops team, who maintain platform architecture, workflow logic, and data integrity
  • Build SDR outreach sequence templates and messaging (cold email/call cadences, follow-up sequences) and coordinate closely with SDRs on lead handoff, quality standards, and feedback loops
  • Build and optimize nurture programs that move prospects from first touch to booked demo, including moving prospects up the content ladder toward a demo, not just re-engaging existing MQLs
  • Apply AI tools to marketing execution itself (content personalization at scale, ICP-based landing page or email variants, and lead enrichment) building on AI research capability already in use elsewhere in the funnel
  • Track and report on CAC, MQL-to-demo conversion, organic traffic growth, AI search citations, website conversion rate, and overall prospect pipeline value

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What We’re Looking For:

  • 5+ years of demand generation, growth marketing, or performance marketing experience, ideally in B2B SaaS or fintech
  • Hands-on experience using AI tools for content generation, personalization, or workflow automation inside a marketing function, not just familiarity with AI as a search trend
  • Proven track record of building and scaling pipeline through paid media, organic search, and conversion optimization
  • Deep, hands-on expertise in HubSpot (workflows, lead scoring, smart content, forms, and reporting dashboards)
  • Sufficient fluency in at least one major paid platform (LinkedIn Ads, Meta Ads Manager, or Google Ads) to audit account health, evaluate agency output, and make informed decisions on creative and targeting
  • Working knowledge of SEO fundamentals and a genuine curiosity about emerging AEO practices and generative AI visibility
  • Proficiency in Webflow and Figma sufficient to ship polished campaign pages without waiting on a developer
  • Strong analytical instincts demonstrating you can move from data to insight to action without getting lost in the numbers
  • Experience managing agency and consultant relationships, with a track record of holding partners to clear deliverables and performance standards
  • Highly self-directed, organized, and comfortable managing multiple priorities in a fast-moving environment
  • A natural collaborator who builds trust quickly with Sales, SDR, Product and cross-functional Marketing teams

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Other Valued Qualities and Skills:

  • Experience in financial services, fintech, or serving financial advisor audiences
  • Familiarity with the financial advisor ecosystem (RIAs, broker-dealers, hybrid RIAs, insurance advisors, credit unions)
  • HubSpot certifications
  • Proficiency with SEO tooling such as Semrush, Google Search Console, and Google Analytics 4
  • Previous experience at a growth-stage B2B SaaS company

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Compensation and Benefits

Salary commensurate with experience. Employer-subsidized health and dental insurance. Employer-provided short- and long-term disability coverage and life insurance. 401(k) plan with employer matching contributions. All full-time employees participate in the Employee Stock Option Plan.

Hours

This is a full-time salaried position.

Location

This is a remote position and will require periodic visits to our Philadelphia headquarters.

Reports

This position will report directly to the Chief Marketing Officer.

Application Process

Please email your resume along with a cover letter to hr@asset-map.com. Please make the subject line of your email "Director of Demand Gen Marketing." No employment agencies, please. Asset-Map Holdings Inc. is an equal opportunity employer.

Information

For more information on Asset-Map or other career opportunities with us, please visit our website at www.asset-map.com.