How to Market Life Insurance?

Stop selling "policies" and start selling "financial fire drills." Use a visual map to show a family what happens to their income and goals if one of the icons on the page disappears tomorrow. When they can see the "red" where their income used to be, the insurance becomes a necessary "airbag" for their family's safety. You aren't selling a product; you're selling the certainty that the plan stays on track, no matter what.