March 12, 2020
Articles

Why Data Visualization is Important for Financial Literacy

Two-thirds of investors say they want their advisor to do more to visualize the data shown to them. Read why advisors providing engaging visualizations to their clients are enjoying deeper client relationships.
Why Data Visualization is Important for Financial Literacy

Have you ever experienced the following:

You’re in the middle of a meeting with a client and they ask a question about their portfolio. Maybe they’re curious about their performance return, or maybe they simply want to know the benefits of contributing more money to one account over another.

As you begin to walk through your explanation, you realize you’ve gone on a little longer than you anticipated...and then you can see their eyes start to glaze over a little...and then, you’ve completely lost them.

Complex situations are almost always improved by the inclusion of visuals. Sometimes verbal communication isn’t enough to get your point across in a way your client can understand.

What you need is data visualization.

And when you’re trying to improve financial knowledge, graphic representation of data can play an even more important role.

Ready to learn more about how data visualization can deepen your client relationships? Click here to download our new white paper to learn more about how visuals affect financial literacy.

 1. Digital Wealth Management: Winning Clients in the Era of Hybrid Advice. FactSet. https://advantage.factset.com/digital-wealth-management-series-confirmation?submissionGuid=be97e5ae-af32-4387-97b4-2013a07009b8

2.  Digital Wealth Management: Winning Clients in the Era of Hybrid Advice. FactSet. https://advantage.factset.com/digital-wealth-management-series-confirmation?submissionGuid=be97e5ae-af32-4387-97b4-2013a07009b8

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TJ Hill
TJ Hill
VP, Marketing

Leads marketing strategy at Asset Map, focused on advisor growth and engagement.