Growth Marketing Manager

Customer Growth & Product Launches

Asset-Map is an advisor-facing interactive software that visualizes a household's complete financial inventory on one page. With thousands of financial professionals having mapped over 2 million people, comprising over $3.4 trillion in financial instruments on the platform, Asset-Map is paving the way to become the worldwide standard for personal and professional finance management.

Asset-Map is looking for a Growth Marketing Manager to join our dynamic, partially remote marketing team. This is a crucial role focused on driving product awareness, adoption, and revenue expansion from our existing customer base. You'll be the strategic bridge between product innovation and market success, ensuring every launch, feature release, and integration creates measurable value for advisors and revenue growth for Asset-Map.

What You'll Do as Growth Marketing Manager

You will own the entire product marketing lifecycle, from positioning and messaging to launch execution and post-launch optimization. Reporting directly to the Chief Marketing Officer, you'll work collaboratively with Sales, Product, Customer Success, and the broader Marketing team. Your mission is clear: turn product capabilities into compelling advisor stories, drive subscription upgrades from Pro to Elite, and ensure every customer understands how to maximize their Asset-Map investment.

This role combines strategic thinking with hands-on execution. You'll develop messaging frameworks, build multi-channel campaigns, create sales enablement materials, and use data to continuously optimize customer growth. You'll have the opportunity to shape how thousands of advisors discover and adopt Asset-Map's visual communication platform while directly impacting company revenue.

Primary Responsibilities

Product Positioning & Messaging

  • Develop and maintain core product messaging and value propositions that resonate with wealth advisors, RIAs, insurance broker-dealers, and credit unions

  • Create positioning frameworks that clearly differentiate Asset-Map in the marketplace

  • Translate features into advisor benefits and compelling use case narratives

  • Maintain competitive intelligence and develop sales battlecards

  • Own messaging hierarchy for subscription tiers

  • Ensure all product communications emphasize outcomes over features and speak in simple, conversational language

Campaign Strategy & Execution

  • Design and execute multi-channel campaigns for product launches and feature releases

  • Build customer lifecycle campaigns across onboarding, adoption, engagement, and expansion stages

  • Create targeted upsell campaigns to drive existing subscriber conversion to higher tiers

  • Coordinate campaign strategy across channels, including email, webinars, in-app messaging, and sales outreach

  • Test messaging variations and optimize campaigns based on performance data

Customer Marketing & Revenue Expansion

Work with the Customer Success team to:

  • Develop retention and engagement programs for existing subscribers

  • Deliver training programs to users

  • Create feature adoption campaigns to increase product utilization and demonstrate value

  • Build advocacy programs and systematically gather customer testimonials and success stories

  • Analyze usage data and inform targeted campaigns

  • Drive revenue retention and expansion from the current customer base through strategic upsell initiatives

  • Identify churn risks and develop win-back strategies

What We're Looking For

  • 4+ years of product marketing, growth marketing, or demand generation experience, ideally in B2B SaaS or financial technology

  • Proven track record of successful product launches and customer expansion campaigns

  • Strong strategic thinking combined with hands-on execution skills

  • Excellent written communication skills with the ability to create compelling, benefit-focused messaging

  • Experience developing sales enablement materials and training sales teams

  • Data-driven mindset with the ability to track, analyze, and optimize campaign performance

  • Self-motivated with the ability to work independently and manage multiple projects simultaneously

  • Comfortable working in a fast-paced environment with evolving priorities

  • Strong collaboration skills and experience working cross-functionally with Sales, Product, and Customer Success teams

Other Valued Qualities and Skills

  • Experience in financial services, fintech, or serving financial advisor audiences

  • Familiarity with subscription business models and tier-based pricing strategies

  • Experience with marketing automation platforms, Hubspot CRM, and analytics tools

  • Understanding of advisor tech stack ecosystems and platform integrations

  • Previous experience at a growth-stage B2B SaaS company

Compensation and Benefits

Salary commensurate with experience. Employer-subsidized health and dental insurance. Employer-provided short- and long-term disability coverage and life insurance. 401(k) plan with employer matching contributions. All full-time employees participate in the Employee Stock Option Plan.

Hours

This is a full-time salaried position.

Location

This is a remote position and will require periodic visits to our Philadelphia headquarters. 

Reports

This position will report directly to the Chief Marketing Officer.

Application Process

Please email your resume along with a cover letter to hello@asset-map.com. Please make the subject line of your email "Growth Marketing Manager." No employment agencies, please. Asset-Map Holdings Inc. is an equal opportunity employer.

Information

For more information on Asset-Map or other career opportunities with us, please visit our website at www.asset-map.com.