How Understanding Our Peers Can Help Us Make Better Financial Decisions

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By H. Adam Holt

Making decisions on our own can be exhausting. There’s even a term—decision fatigue—to describe how we can get worn down by even the smallest choices as they’re stacked on top of each other.

When it comes to big decisions, like what home to buy or which retirement account to fund, we especially want to know that our choices will be good ones. And because making those decisions independently can be exhausting and difficult, we often look to others as a benchmark to know we’re doing the right thing.

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